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Open Lab is a design studio within Massey University. A collaborative environment and practice, where specialist and emergent designers work alongside clients to realise outstanding design responses.

RATASInvite
RATAS

Invite and certificate designs for the Massey RATAS (Research, Teaching and Support Awards). Open Lab produced invites and certificates, with motifs derived from abstracted rata flowers and leaves.

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Fitt

Fashion Label for a new outdoor clothing range using intelligent fabrics.

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CPHR

Naming, brand architecture including logo, and print design for the Centre for Public Health Research.

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MINA

Print collateral for MINA, the Mobile Innovation Network Aotearoa symposium 2012.

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Mane Hair Salon

Naming, identity design, marketing material, and strategic positioning of new hair salon in Wellington.

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OneFarm

A website for OneFarm as part of a project that included naming and brand architecture.

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Dance Wellington

Naming, visual identity system and print collateral for a dance festival in Wellington using a dynamic application of the word 'dance' and the letter D.

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New Zealand Post

Part experience design, part strategic research, with a purpose of understanding how 'urban millennials’ wanted to engage with Post Shops.

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Stroma

Communications system for the Stroma Soundbytes 2012 performance series. Posters reflect the composition of performers for each performance and build a bold and recognizable visual presence in the city.

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Japanese Embassy

Logo design for 2012 60th Anniversary celebrations of diplomatic relations between Japan and New Zealand.

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Nahewe

Branding for a natural cosmetics range aiming to position this new product alongside existing market leaders.

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Footfalls and Heartbeats

A typographic visual identity for a start-up venture utilizing intelligent fabrics in their products.

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The Austral Islands

242 page historical book design that utilizes traditional carving from the Austral Islands as a visual device.

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OneFarm

A project including naming, brand architecture and website for innovative farm management start-up OneFarm, a joint venture between Lincoln and Massey Universities aimed at building communities and networks around research and professional development opportunities.

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Mane Hair Salon

Website to complement branding for a Wellington salon.

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Photohigher

Website strategy and design for a Wellington based aerial photography innovator.

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Open Lab badges

When a badge maker appeared in Open Lab, no paper was safe from being badgified! When that got old, Nanz and Brooke decided to take it digital.

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Memory Connection

Strategic development of online journal.

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The Storied Landscape

A response to a design competition for the New Zealand pavillion at the Frankfurt Book Fair. Visitors can explore the stories embedded in the land, experience live performance and browse contemporary New Zealand books.

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Dialogue

Now Future required a online and physical book to record their 2010 Dialogues with Tomorrow Speaker series. Both formats needed to show the key point made in the series of 'urgency'. The graphic language emphasizes this and guides the reader through the content.

Open Lab is a design studio within Massey University, Wellington. A collaborative environment and practice, where specialist and emergent designers work alongside clients to realise outstanding design responses.

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